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Rated reviews: 5

At the same age as Svetlana, I finally got on such a watercolor painting course for beginners that I dreamed of. In my youth, there were no opportunities to take up drawing, there was no free time, and there were no such courses either. And I really wanted it to be watercolors. Of my four attempts, only the last one brought me joy, satisfaction, new knowledge, and skill. I studied with the teacher Elena Rodionova from April 8 to May 6, at Vavilov 65. I will not list the advantages of this course of study, I liked everything. She was a wonderful teacher, she explained clearly and competently, did not take into account the time, if they did not have time for something, she could be late, she was not in a hurry. Methods have been impeccably drawn up, interesting objects have been selected for the image. And she herself is so cute! And the group was very good, the girls are young, inquisitive, active, well-mannered. In general, I'm happy with everything. If possible, I will take another course, now after the summer, and now I am going to the open air% uD83D% uDE01.

To answer

A pleasant, sincere and creative approach to beginners to draw ... Everything is very attentive and intelligent ... As they say, without fuss and show-off ... Thank you, great School!

To answer

I took an express course, now I am going through an online watercolor and basic one for beginners - I really like it, I enthusiastically complete each task and I want to do them again and again! And most importantly, I see how my skills are developing and when it turns out to perform such tasks that, in principle, seemed not real, then there is simply no limit to happiness!)
We are also very pleased with the regular news from Veronica, as well as the fact that the school has turned into a whole community - it's just great! And yet - while I was waiting for the start of classes on the courses - I watched all the webinars and completed the tasks, and it is also very cool that even outside the class there is food for absorbing new knowledge, practice, inspiration and pleasure !!!

To answer

I am very glad that I discovered the school of Veronika Kalacheva. She graduated from the courses of botanical illustration with a wonderful teacher Svetlana Lance and began to look at the flora and fauna in a different way))) Now I am drawing on-line watercolor Sherlock and with the help of wonderful teachers Natalia Dyukova, Polina Arutyunova and Veronika Kalacheva herself, I plunged into the world of watercolors up to their ears) ) This is contagious and I hope that after finishing the training about Sherlock, I will continue to study the available trainings of the school - fashion illustration, sketching and much more!

In October 2015, I signed up for an online course at the school of Veronika Kalacheva. There are a lot of impressions, so for those in a hurry I will immediately write my conclusions, and for the rest, after the conclusions, I will describe my impressions of the classes.

CONCLUSIONS
A solid solid harmonious course to start with. It does not require any primary skills or knowledge. Competently divided into lessons. The alternation of practice and theory does not get bored. Clear deadlines for completing the course and the presence of stop lessons make you accustom yourself to drawing regularly, which ultimately significantly affects the level of drawing. Interesting, exciting tasks.
If you do not count on a quick check of work and thoughtful communication with a teacher, and the budget allows, then the courses are for solid 4+.
As a result - a complete revision of their abilities, the emergence of new goals and good help from educational work for the time of doubt :-).

Don't expect to get rid of a couple of brush strokes. To complete the course, you will need to work. Of course not every day, but every second will definitely have to take up drawing. But that's the whole point, isn't it?

And now everything is in order.
I got on the course not being able to draw at all. I had neither an art school under my belt, nor even more or less intelligible drawing lessons at school. It was this course that I chose after going through a long chain of reviews about various offline and online classes.

PROS (which I chose the course and which I saw in the learning process)
1. Online format (I can only have fun at night, putting all the children to bed).
2. Availability of a clear description of the course, its objectives, the necessary materials. A detailed list of lessons with explanations of what needs to be done on them.
3. There are many lessons, each devoted to a small topic, theoretical question or technique, the course consists of more than 50 lessons.


4. Very detailed and understandable explanations of Veronica in the video. It is important for me that the teacher's speech is not only literate and intelligible (without whining and nodding), but also intelligible :-). Little things like the tempo, sometimes even the timbre of speech, can make it either instantly understandable or boringly passing by consciousness.
5. Enough, but not excessive, technique exercises and explanations of theory. Even at things known to everyone, I began to look differently.


6. Comments on the work from the curator and the opportunity to see the work of other participants. This is both an incentive for improvement and an opportunity not to make mistakes made to others.
7. Stop the lessons that force you to go sequentially, completing all the tasks.
8. Interesting tasks that immediately catch the eye. About half of them, I was sure that I can never draw like that: brushes, a bottle, a tartlet, a car ... Something of course did not work out - there was not enough time to work out, to remake, but a lot was succeeded.

MINUSES (I do not pretend to be the ultimate truth, this is my personal opinion)
1. Cost of the course. When I studied (and this was only 4 months ago) this course cost 12 thousand for the students of the school, but now it costs 20 thousand without discounts for the students. The growth is quite impressive, despite the fact that the course has already been recorded and, in fact, does not change from stream to stream.
2. The works are checked and commented not by Veronica herself, but by her students. An acceptable option, but not for the money.
3. Insane number of students, which is now recruited to the stream. I don't mind 70-80 people, but again, not for that kind of money.
4. After the end of the course, access to lessons and comments was closed. The comments are now open for viewing, even in courses that have already ended. Access to lessons was relevant for me about a month after graduation, now they are no longer needed.

Personally, checking assignments in watercolor gave me a little bit. For the most part, immediately after photographing, all errors are visible. Rather, a teacher is needed in order to suggest how to correct these mistakes, but this is not always possible. With so many students, there is simply not enough time, effort, and sometimes teaching experience. I corrected some of my mistakes already in other master classes from other artists. For example, I started to get a realistic eggplant and apples (and it became clear what I was doing wrong) only after the Botanical illustration by Tanya Shirbidova, the Tabasco sketch in the previous drawing was a success thanks to Maryana Bryukhanova and her Merry Sketch. And at that moment I got such a miracle

However, I repeat, for a beginner, these are practically the only courses available online that I managed to find after a long search. The quality is high, the price is also high.

(Photo: Oleg Yakovlev / RBC)

First master classes based on watercolors by Veronika Kalacheva in 2013, they did not enjoy much success, despite the fact that the LiveJournal blog of Veronica, an artist and art teacher, had several thousand followers.“There was a strange model: people paid for several classes and after a while stopped walking - it was hard to discipline them, because the course had no beginning or end, all this was sporadic,” recalls her husband Matvey.

Master classes for spouses were then something like a hobby, however, theirshop of goods for artists "Color Mondays". Matvey decided to take the courses more seriously - first of allsystematize lessons and rent a permanent studio.

They started everything literally on their knees, Matvey recalls: he personally created a simple website, where they announced a set for a watercolor course, which started on September 10, 2013. The ad was duplicated in her LiveJournal by Veronica. “We announced the launch of the course, although at that time the studio had not yet been removed: we were afraid that we would recruit enough people for this,” recalls Veronika Kalacheva. She taught the course herself - from the very beginning, the couple decided that Veronica would be the face of the school.

The Kalachevs immediately decided to make a school for adults. “I am attracted by students who know why they need it, who are ready to go to study after work. They have burning eyes, they fulfill their dreams, - explains Veronika Kalacheva. “And children often learn because they were directed by their parents - this is a slightly different motivation.”

School of Veronika Kalacheva in numbers

5 studios in Moscow, St. Petersburg and Yekaterinburg

From 1.8 thous. before 27 thousand rubles prices for courses vary

12.5 thousand rubles- average cost of the course

1000 people on average study at school at the same time

More 85% clients study online

RUB 57 million accounted for revenue and RUB 27 million- school profit for 2015

Source: company data

ISO for adults

The Kalachevs did not have any initial investments - they expected to pay the rent for the studio and all related materials as the participants recorded and paid. However, this happened rather slowly - as it turned out, people did not want to book a place on the course in advance, but preferred to deposit money on the last day before the course began. “It was a little annoying, because we counted on them, those who wanted to declare about themselves, but the payment did not come in any way,” recalls Veronica.

At first, Matvey personally phoned everyone who checked in - only then an employee-administrator was hired for this. “I was the first salesman,” he recalls. - I communicated with those who left the application in order to somehow increase the conversion. There were, for example, 20 applications, but only five payments. I wanted at least ten people to pay. " As a result, a group of ten people enrolled in the course. “We had a reserve of money, about 200 thousand rubles, for which we could rent premises and organize work. And so it started, ”recalls Matvey Kalachev.

The first studio for the Veronica Kalacheva School of Drawing was rented in the House of Artists on Vavilov Street in Moscow, where she still works. “There are high ceilings, large windows, stairs, atmospheric space - the students really like it,” says Veronika. The main item of expenses was rent - 80 thousand rubles had to be spent on it. In addition, as money became available for the new studio, tables and easels were purchased, as well as basic materials for drawing - pencils, paper, charcoal, watercolor brushes, as well as tea, coffee, and an administrator was hired. The total expenses just amounted to about 200 thousand rubles.

The main thing was to draw up a program so that the course had a beginning and an end, clearly set goals in order to motivate the visitor, say the Kalachevs. Themes were invented by Veronica: they started with watercolors, then they added graphics, fashion illustration, lettering (drawing letters and studying fonts). Subsequently, they began to add other courses, depending on the preferences and hobbies of teachers. “For example, I met our pastelist Elena Tatkina, and we decided to make a course on drawing with pastels,” recalls Veronika. The school now also offers courses in sketching, botanical illustration, basic drawing, as well as calligraphy and art history.

At first, the Kalachevs experimented a lot with lesson formats: they tried to do long courses three to four months long, a series of Saturday master classes, and outdoor plein airs in Italy. The large format did not work, Veronica explains: “People burn out quickly: eight or ten classes is the maximum number of people who can go through without missing a class, and it’s hard to sign up for more.” As a result, we settled on the golden mean - a typical course of eight to ten offline lessons in Kalacheva's studio costs an average of 12.5 thousand rubles. In addition, there are master classes and weekend intensives and courses for advanced students: for example, after a basic course in watercolor or pastel, you can take the next, more complex course to improve your skills.

Things went well. The Kalachevs sold the art store and took up the school in earnest. Now the drawing school already has five offline studios, two of which are located in other cities: in March 2016, a studio opened in St. Petersburg, and in April - in Yekaterinburg. In Moscow, one offline drawing studio brings an average of 80-100 thousand rubles. arrived a month, says Matvey Kalachev, and takes from three to five courses (in the mornings, evenings and weekends). In Yekaterinburg, prices are 20% lower, but the studio is the only one of all has not yet become profitable. The most profitable studio - in Moscow on Novoslobodskaya - brings in up to 150 thousand rubles.

Veronika Kalacheva and Matvey Kalachev, founders of the Veronika Kalacheva School of Drawing (Photo: Oleg Yakovlev / RBC)

Watercolor online

Soon after the first few courses, Matvey Kalachev realized that he needed to bring his business online. “We received packets of messages“ What a pity that I'm not in Moscow! ” from people in various cities of Russia and abroad and thought that an online course could solve this problem, ”recalls Veronika.

As an experiment, the Kalachevs filmed a small course on academic drawing by a visiting teacher and posted it on Vimeo. “This was, of course, not an online education at all, but just a lecture with a paid access. We wanted to create a full-fledged online platform, but it was not clear where to start, ”recalls Matvey. A case helped: the husband of one of the school teachers was engaged in the platform for selling online courses and trainings GetCourse. Kalachev met the three founders of the platform, and soon they decided to work together - according to SPARK, now Matvey Kalachev owns 25% of Getkurs LLC (this legal entity owns an online learning platform) , and the same shares belong to Timur Karimbaev, Marat Nigametzyanov and Dmitry Ostanin. “It was difficult to hire a team of programmers ourselves and develop everything from scratch, and so we united and by the fall of 2014 were ready to launch Veronikin's watercolor course online - and launched it,” says Matvey Kalachev.

Kalachev and his partners decided to make a full-fledged set of online drawing courses based on GetCourse. The platform made it possible to create a course as close as possible to an ordinary education: in particular, to break it down into separate video lessons of increasing complexity, as a result of which the student must publish the completed tasks under the video, which are commented by the teacher. The course has stop lessons, without which you cannot get access to further lessons. In addition, access to the course is not endless: for several weeks while it is open, the student must complete and complete the training (or renew access for a fee). “The course lasts a month and a half, and the teacher at this time, seven days a week, checks the work, because people have different crazy schedules, and everything must be checked in time,” explains Veronika Kalacheva.

It soon became clear that the gold mine was hiding just online. The number of students began to grow by leaps and bounds: now online accounts for 85% of the entire audience of the Kalacheva school, and the popular online course accommodates an average of 60-80, and sometimes 120 people. At the same time, it costs no less, and sometimes more, than offline: the cost of individual courses reaches 27 thousand rubles. And the marginality is much higher than offline: there is no need to spend money on renting a studio, administrators and materials, Kalachev admits. “All expenses here are the teachers' salaries. Well, the shooting itself is an expensive thing. Plus the cost of programmers - there are five of them, ”he says.

To promote online education, I had to invest in it. The first filming was done with a regular camera and recorded sound through a lavalier microphone, but later a professional studio was equipped at the school on Novoslobodskaya. About 3 million rubles were spent on computers, light and equipment for video filming, says Matvey Kalachev. A week of filming one course can cost about 280 thousand rubles. At the Kalacheva school, a separate team of three people organizes video filming of courses and the work of teachers on them.

About 30 teachers are already cooperating with the school online and offline, including in the regions, and taking into account the online audience, about 1000 people can study at the school at a time per month. These are mostly girls of 25-35 years old, says Veronika Kalacheva: “These are the people who once drew for a long time, and then left for another profession - or did not dare to draw, but this thought lived with them for many years. Now they have come to fulfill their dream - and we undertook to help them. "

According to the Kalachevs, in 2015 the school's revenue amounted to 57 million rubles, and the profit - 27 million rubles. This is mainly made possible thanks to online courses.

Fashion for creativity

At the request of "school of drawing in Moscow" Google gives out hundreds of links to a variety of painting schools and art studios - from large state ones like the Sergei Andriyaka School of Watercolors or schools at art universities to small art studios or private courses. It is difficult to calculate their exact number, however, according to Veronika Kalacheva, it increased from a few in 2013 to several dozen.

The demand for the services of art studios for adults has grown several times over the past two or three years, confirms Evgenia Slesareva, the founder of the Art Vacation project, which has been organizing paid master classes for artists in Moscow since 2012. Now, on average, 16 people come to one master class "Art-Vacation", and prices for them vary from 7 thousand to 15 thousand rubles. over the weekend, she says. Sometimes you have to cover the costs of the artist's arrival and placement in Moscow. “If four years ago we did six master classes a year, now we hold a two-day master class two or three times a month, and each time two or three times more people are signed up for them than the group can accommodate,” - says Slesareva.

In Moscow, art studios have become popular, because people are tired of just working, there is a desire to do something creative, says Evgenia Slesareva. Many people discover a talent for drawing and subsequently begin to do it professionally. “I know at least two studios that appeared thanks to my former students,” says Veronika Kalacheva. Those students who are especially good at doing well are often recruited by the Kalachevs themselves as teachers - to check work on courses already underway or to teach their own lessons.

Over time, the Kalachevs plan to expand the business to the regions and to other countries - a page appeared on the site offering a franchise. “We wanted to test the demand and found that it exists: we receive 20 letters a month from those wishing to open our school on a franchise,” says Matvey Kalachev. However, expanding into regions is troublesome, he admits. “In Yekaterinburg, the field is generally unplowed, there are no schools of watercolors, but at the same time, there is still no such trend to open drawing courses as in Moscow. Therefore, our studio is only going to zero and that's it, ”says the entrepreneur.

Nevertheless, the Kalachevs plan to open new branches of the school in Kazan and Nizhny Novgorod in the next few months. “Even if these studios bring little money for us - this is the popularization of the trend and the demand for drawing schools, for us this is always a plus,” says Matvey Kalachev. In addition, they expect to start translating online courses into English over time and thus become a truly international project. “If we talk about strategy, there are many countries in the world in which we are not present yet. I would like to fix it, ”says the entrepreneur.

The artist Veronika Kalacheva held her first drawing lessons in the basement of a shop for artists, and recruited students through her blog. Although the lessons were inexpensive, the group quickly fell apart: the course had no program, no beginning or end. Four years later, Kalacheva and her husband restarted classes in a rented room, quadrupled the price, came up with a training course and invited new teachers, spending only their own money. The couple also launched online drawing classes - and the school's turnover grew fivefold. Now it is fashionable to paint at the Kalacheva School, and in four and a half years more than 20 thousand people have completed the program. Inc. I learned from the founders how to make money on free marathons, why people are more willing to learn if they pay more, and how to combine conservative drawing and progressive technology.

Freelance artist Veronika Kalacheva decided to create a drawing school "Columns and Squirrels" in September 2009, when the number of subscribers to her LiveJournal increased to 3 thousand people. Kalacheva made a living in one-to-one drawing classes and decided that if so many people are interested in her blog, it makes sense to scale up. They decided to conduct classes in the shop for artists "Color Mondays", which belonged to Veronica's husband, Matvey Kalachev. But the idea failed. At first, 12 people signed up for the classes, but after a month only five remained. Even the low price of lessons - 3.5 thousand for

8 lessons. The course had no beginning or end, new students came to the group when classes had already started, and as a result, some yawned from boredom, while others tried to catch up with the material.

The courses in the basement lasted for about six months, when it became clear that the idea was not very successful and it was time to close. In addition, Veronica was in a position and at some point the doctors simply forbade her to conduct classes, ordered her to take care of herself. The Tsvetnoye Ponedelniki store also stagnated. A lot of working capital had to be invested in this business, recalls Matvey Kalachev, in order to keep the goods in the warehouse.

Three years later, after an unsuccessful attempt to teach drawing, Matvey Kalachev decided to open a school in a new format. In the summer of 2013, Matvey created a simple school page on LPGenerator. On the CIAN website, the couple found a studio in the House of Artists - 70 sq. m for 80 thousand rubles a month. There were large windows in the room, which were conducive to painting. The founders decided to radically change everything and started by raising the cost of training for the same 8 lessons of 2.5 hours from 3.5 thousand rubles to 20 thousand rubles. Veronica wrote in her blog an announcement about recruiting for a watercolor course in September, and then the couple left for a vacation to stop worrying that nothing would work out with the business.

The courses were promoted only through LJ, and by the fall a group of 12 people had gathered. We paid for the rent two months in advance, bought furniture (in total we spent 25-30 thousand rubles on it). Paints and paper are from the days of the art store.

The Kalachevs never had a business plan, but there was a feeling that the school could earn 200-300 thousand rubles a month. To scale the business, it was necessary to look for teachers, and Veronika Kalacheva began to write to familiar artists. By the end of 2013, four more teachers have appeared at the school. The school has launched art history courses, children's groups and classes in various drawing styles.

Two years later, in 2015, Marat Nigametzyanov, a former designer of the Art. Lebedev Studio, author of the Getcourse platform for online training of a wide range of clients, came out on the Kalachevs - among the projects there is a school of Alexander Vasiliev, courses in nail art, style and even sex ...

“When we met Veronica and Matvey, we immediately agreed to make a course - and we did it in a month. We sold the first stream for 1.5 million rubles. Veronica had a training program, we made a landing page and put it online. We started in September 2015, ”said Marat Nigametzyanov.

Added online classes: increased turnover five times

We've found out that doing online is more effective. Someone was late for class, someone swayed for a long time, someone hesitated to ask a question. There are active students, and there are those who receive inspiration only at the end of the lesson.

In online lessons, we break down the process into small details so that students learn the simplest things step by step. For example, you need to fill it with watercolor. Everyone thinks that it is very simple, everyone wants to draw Notre-Dame de Paris right away. But we build the learning process in our own way.

Our competitive advantage is that we offer an individual approach - the student has the feeling that he is one-on-one with the teacher. On Coursera, no one deals with students individually. And we have 30 teachers who test papers on online courses.

Online classes are good because one teacher can teach 100-150 people. If you spend only 5 minutes per person, leave only one comment, then you get 12 hours of work. It is beneficial from a business point of view and comfortable for students. Since the launch of online classes, the school's turnover has grown fivefold.

Economics of the School of Veronica Kalacheva

million rubles- turnover in 2017 (growth of 14% compared to 2016).

million rubles- profit before taxes in 2017.

turnover spent on promotion.

The second studio was opened: the flow of clients increased by 1.5 times

In January-February 2015, we had to rent a second studio - there were many who wanted to study in the evening. There were 6-7 courses a month, and it was difficult to place them in one studio. Moreover, no one will go to Akademicheskaya from the north of Moscow, no matter how much he loves Veronica. We looked at three rooms and chose one on Novoslobodskaya (35-40 square meters), next to the metro, for 80 thousand rubles a month.

The basic course is designed for beginners - this is a large audience, possibly with an average income. In fashion design, our audience is professionals who want to work with Alena Lavdovskaya, for example, they are ready to pay more. For example, she led extreme sports during Fashion Week and taught to draw an image right from a living person. The group drew at the Kenzo show. There were about 1,000 people there - it's like a packed club at a rock concert.

We advertise only in social networks: attracting customers pays off in 3-4 months

Social media is the most effective customer acquisition channel. It gives a conversion of 41% of visitors to registration. How much to buy - we did not measure. From search - 10%, from advertising systems - 2.4%. We believe that this is a high conversion, but we are working to increase it. An increase of 1% could result in an increase of 1,000 orders.

Veronica Kalacheva. Photo: Nikita Berezhnoy / Inc.

New Year's holidays for those who did not want to lie face down in the salad. Advertising cost 800 thousand rubles - rotation was every day. There was also an hour-long interview with Veronica. But we love ads that can be measured using metrics.

We want every dog ​​to recognize our school. We now have 400 thousand people in our database, and there should be 140 million (the population of Russia is Inc). Everyone should try to paint, and everyone should learn from us. We plan to grow sales by 40% for the year, but how we will do this, we cannot tell.

Invested in offline events: customer base grew by 250%

To attract people, we came up with our own format for promotion - the Extreme online marathon. The bottom line is that the participants must go outside and draw, and this must be done quickly. In total, nine such marathons have already passed, more than 100 thousand participants signed up for the first, but 20 thousand participated. Those who invited three participants passed the marathon for free. Those who could not attract acquaintances could not participate. After the first extreme, the base grew from 80 thousand to 200 thousand people.

To increase awareness in October 2017, we held the Moscow Watercolor Festival in the premises of the Central Telegraph (DI). 19 foreign artists from Great Britain, France, USA, China, Italy, Turkey, India came there. All of them are known in the big world of watercolors, they give master classes, make exhibitions. We knew some of them, followed some of them on social networks. Some refused or did not answer, but those who were needed all came.

The main expenses for an event of this level are fees and rent. We paid for invited artists

Matvey Kalachev. Photo: Nikita Berezhnoy / Inc.

expenses for the hotel and flights, and the fee for each master class was more than $ 1,000. The preparation took 9 months and 5 million rubles, and the festival itself lasted 3 days. We conducted 22 master classes of 2.5-3.5 hours, participation in which cost 2,000-4,500 rubles. Just the entrance to the festival cost 300 rubles. It was possible to visit an exhibition of works by these artists and some of the teachers of the School - they brought 96 works and there were also about 10 works of our teachers.

We managed to sell all the tickets and break out thanks to the promotion through the mailing lists. But we will no longer risk repeating this experience - after all, it is very expensive. But we managed to get to know foreigners from the big world of watercolors, and now we bring them outside the festival to master classes. Participation in them costs from 7 thousand rubles.

Veronica Kalacheva kalacheva ... I have been repeatedly asked about my impressions, and I myself promised to write a report, so here it is)
in short - I really liked it)) if in more detail

how the training itself is structured:
the course itself consists of 50 (approximately) video lessons. almost every (except for the first few, introductory ones) has tasks, they need to be completed and the result attached, which Veronica checks, writes her comments or remarks. you can see the completed assignments from fellow students and comments / comments to them - very useful, by the way - there is an opportunity to learn not only from your mistakes, but also from others), and vice versa, to see the work, to the level of which you can try to reach.
until the assignments for the previous lessons are accepted, you cannot go to the next - even just look. I was terribly intrigued by this, because I am always in a hurry to get ahead of myself.

learning started from the very basics. at first, when I saw the names of the first lessons, I got bored a little. I went through these basics a long time ago in an artist, later I read about them in various books and it seemed to me boring treading on the spot - while I really wanted to move on to interesting, creative tasks as soon as possible)
but there is nothing to do - I had to watch and do it. and already at the stage of watching the video, I realized how unfounded my self-confidence was. it just seemed to me that I knew it. in fact, first of all, I didn’t know everything. even more - it turned out that I knew very, very little. and secondly, to know - and to understand, to be able to apply - are completely different things. And I did not know how to consciously apply theory at all. from here grow the legs of my serious color problems.
and when the more difficult tasks began .. around some I walked in circles for two days - it was scary to take it. but the result was incredibly pleasing - show me or work a few months ago - I would never have believed that I could do that)

generally speaking, I really do not like to receive information through video. it seems to me terribly slow and inefficient, it is much more convenient for me to read the text - it will take much less time.
but watercolor is such a thing that cannot be shown in pictures, and cannot be explained in words - the process is very important here. and watching the work process of such a wonderful watercolorist is a pleasure) and Veronica explains each of her actions - and she does not just say what exactly she does - but how she does it, why exactly and what should happen in the end.
in her performance, even the most difficult tasks seem simple and easy. how deceiving this lightness is, we all felt it on our own skin, having sat over some watercolors for three to four hours), but the fact that this lightness is not only knowledge and skills, but also a huge experience - I already managed to feel, because my quality growth after the end of the course, it did not end, but continues, and what seemed difficult and time-consuming in the course of study, after several repetitions, becomes common and habitual.

so I highly recommend it to everyone who wants to learn watercolors)
I warn you right away - it will take a lot of time and effort on the course. it is possible that some tasks will have to be repeated several times - until victory. but here, as in many other areas, the result will be directly proportional to the time and effort spent.
and from the end of November I will go to Veronica's online course in fashion illustration)

Well, and a picture - as without a picture) I bought a lot of new different paper, I conduct tests with the aim of "finding my own." while in favorite Huhnemuhle allegretto, but do not like that it is thin (175g).
it is Huhnemuhle without a name, 300g. I do not like)